We didn't read about scaling info offers in a course. We've been doing it. One co-founder scaled eCommerce to 8 figures with creative and paid traffic. The other built a 100+ person sales org that closed $30M+. Now it's all under one roof.
Most companies in this space are good at one thing. They can get you leads, or they can close leads, but rarely both. We started Publish Experts because we'd already built both sides independently and knew the real money was in connecting them. Creative, traffic, sales, backend, retention - all running as one operation, not five separate vendors who never talk to each other.
Most companies have a gap between traffic and sales. The creative team has no idea what's closing. The sales team has no idea what's driving the leads. Here's how we run it.
The info product industry is full of operators who are great at one thing. That's not enough to scale.
CPL looks amazing on paper. But the leads don't convert because there's no real sales team, no follow-up system, and refund rates creep to 15-20% because expectations were set wrong in the ad.
Good sales reps sitting around waiting for volume. When leads do come, quality is terrible because nobody is optimizing the creative for buyer intent. The closers burn out on people who were never going to buy.
An agency for ads. A freelancer for copy. Another firm for sales training. A VA for emails. None of them talk to each other. There's no feedback loop. The person spending your money has no idea what's closing.
The traffic side generates leads that are already pre-sold before they hit the sales floor. The sales side closes at rates way above industry average because the reps, the ads, and the offer are all built under one roof. The data flows both ways. What closes gets more spend. What doesn't gets cut. No middlemen. No gaps.
If you've got a proven offer and you're looking for the team to take it from where it is now to where it should be, we should talk.
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